The Cassette is a visual narrative that transforms a personal travel experience into a data-driven composition, blending movement, memory, and music. Inspired by the aesthetics of analog cassette tapes and turntables, the poster encodes real-world metrics like time, money, music, and environment into a layered, expressive layout.

By weaving together sensory and logistical data, the design captures the rhythms of travel: the number of songs played, the cash spent, the steps taken, and the weather felt. What emerges is a holistic portrait of a journey: part infographic, part mixtape, part memory.

Music & Time Integration:
Used the cassette metaphor to represent the passage of time, with each “track” correlating to hours spent on the move.

Multi-Layered Data Storytelling:
Encoded complex travel data into a cohesive visual format:

• Songs Listened: Frequency-style waveform patterns visualizing listening habits
• Money Spent: Transactional blocks showing frequency and type of expense
• Routes Taken: Organic and geometric lines reflecting paths, detours, and destinations
• Transit & Crowds: Cluster density communicates crowd levels in subways, airports, etc.
• Weather Conditions: Concentric rings map shifting humidity, wind, and cloud coverage

Visual Language & Aesthetic:
A dark, muted background contrasts with soft neon accents and structured type — evoking vintage hardware, while keeping the poster legible and immersive.

Sequential Narrative Flow:
The design invites the viewer to “read” the journey from left to right, simulating the linear progression of a tape playing over time.

The Cassette explores how data can become deeply personal and not just functional. By treating numbers as fragments of memory, the piece reclaims digital tracking as a form of storytelling, not surveillance. It also opens up possibilities for interactive storytelling, where similar systems could dynamically visualize real-time or collaborative journeys.