This series of typographic posters reimagines the Mozilla Manifesto through bold design, syntax-inspired structure, and brand-driven layouts, turning principles of open access and digital rights into striking visual declarations.

These posters are a series of typographic compositions that translate Mozilla’s principles: transparency, digital rights, open-source collaboration into visual artifacts. This project explores how manifesto-driven content can be reinterpreted through design language rooted in coding logic, layout systems, and brand integrity. 

By fusing bold typography with Mozilla’s visual identity and web-native metaphors, the posters aim to advocate for an open internet while also experimenting with form, readability, and visual storytelling.

Manifestos are often seen as static, text-heavy declarations: informative, but rarely engaging. Mozilla’s principles deserve a visual language that matches the energy, accessibility, and ethos of an open and participatory internet.

Translate Mozilla’s core beliefs into bold, readable, and interactive-feeling posters

Balance formality (clear messaging) with experimentation (non-traditional layouts)

Explore how manifesto content can be shaped by code structure, digital symbolism, and typographic play

Reinforce Mozilla’s open-source, user-first brandthrough visual design

Research & Brand Analysis:

• Studied Mozilla’s design language and manifesto tone
• Analyzed existing tech manifestos for structure, tone, and gaps in visual engagement
• Explored precedents in code poetry, open-source visual culture, and protest posters

Concept Development:
Defined three visual perspectives on the manifesto:        

• Structured hierarchy: clean, print-style declaration
• Code-as-design: syntax-inspired, formatted like a JavaScript function 
• Networked logic: modular words reflecting a decentralized internet

Typographic Strategy: 

• Used scale, contrast, and alignment to guide the eye through dense manifesto text
• Chose monospace and sans-serif pairings to evoke open-source culture and legibility
• Disrupted traditional flow with angled lines, indents, and clusters to suggest networked thinking
  
  

Layout & Branding: 

• Used Mozilla’s signature colors and icon fragments to maintain identity coherence
• Designed posters to work as a modular system (each can stand alone or as part of a series)
• Balanced negative space with bold callouts to avoid cognitive overload

Typographic-Driven Visuals:
Text is the image. No illustrations, just structure and rhythm

Networked Layout:
Visual metaphors for decentralized connection, echoing Mozilla’s mission

Brand-Consistent Execution:
Every design decision aligns with Mozilla’s commitment to transparency and openness.

This project reframes the internet manifesto as an act of visual code: meant to be read, but also interpreted, scanned, and remembered. It challenged me to design using nothing but language, hierarchy, and rhythm. By treating manifesto content as a living structure rather than a static block of text, I aimed to create something that felt alive, opinionated, and network-aware.