Apple Music Replay Redesign
Project Summary:
The Apple Music Replay Redesign reimagines how users experience their annual music summary transforming it from a static list into a rich, interactive storytelling journey.
The redesign focuses on making Replay feel less like a stats dashboard and more like a personalized music keepsake, emphasizing story over spreadsheets.
Inspired by analog music formats like vinyl records and turntables, the redesign introduces scroll-based interactivity, personalized insights, and nostalgic visual cues to help users reconnect with their listening habits in a more dynamic way.
The redesign focuses on making Replay feel less like a stats dashboard and more like a personalized music keepsake, emphasizing story over spreadsheets.
Problem Space:
Apple Music Replay offers useful data but it’s presented with minimal visual or emotional engagement. Users passively consume stats without much excitement or context. Unlike Spotify Wrapped, which leans into narrative design and bold interaction, Apple Music’s recap feels purely informational.
Goal:
Design Process:
- Studied Spotify Wrapped, YouTube Music Recap, and other annual summaries
- Evaluated Apple’s design system for visual and motion patterns
- Identified user desires through informal feedback (e.g. Reddit threads, app reviews): personalization, motion, depth
- Created moodboards around vinyl, retro audio equipment, and physical music rituals
- Sketched out progression logic (e.g. scroll = spin = progress)
- Defined key data categories to visualize: genres, albums, songs, hours, artists
- Mapped out a vertical scroll format that mirrors the act of “flipping through” a record collection
- Designed modular cards for each insight (e.g. top artist → record spinning → hover reveals albums)
- Chose a warm color palette with soft gradients and grain for tactile feel
- Used minimalist typography that balances Apple’s sleek UI language with nostalgic undertones
- Incorporated vinyl record animations to reinforce the concept of rotation, rhythm, and memory
- Used React for component structure
- Leveraged CSS animations and scroll events to simulate playback feel
- Used Node.js + Python to mock structured listening data
Key Features:
Data appears as the record “spins,” revealing insights one layer at a time
Circular bar graphs map dominant genres and their duratio
Scroll triggers micro-interactions and data reveals
Personal highlights appear with hoverable visual overlays
Outcome:
The final concept brings warmth, motion, and personalization to Apple Music’s static Replay experience. It repositions data as narrative and memory, rather than mere metrics. If implemented, this redesign could foster stronger user retention, social sharing, and emotional investment in the platform.